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Marketing Management -

Introduction to Marketing
-:- Introduction to Marketing -:- What is Marketing? - Introduction to Marketing -:- Evolution of Marketing - Introduction to Marketing -:- Marketing Framework - Introduction to Marketing -:- Marketing in different sectors - Introduction to Marketing -:- Functions of Marketing - Introduction to MarketingMarketing Concepts
-:- Introduction of Marketing Concepts -:- Needs, Wants and Demands - Marketing Concepts -:- Products - Marketing Concepts -:- Value and Satisfaction - Marketing Concepts -:- Exchange, Transactions and Relationships - Marketing Concepts -:- Markets - Marketing ConceptsMarketing Process
-:- Introduction of Marketing Process -:- Formulation of marketing strategy - Marketing Process -:- Marketing Planning - Marketing Process -:- Marketing Programming, Allocating and Budgeting - Marketing Process -:- Marketing Implementation - Marketing Process -:- Monitoring and Auditing - Marketing Process -:- Analysis and Research - Marketing Process -:- Schematic of Marketing ProcessMarketing Environment
-:- Introduction of Marketing Environment -:- The Competitive Environment - Marketing Environment -:- The Political-Legal Environment - Marketing Environment -:- The Economic Environment - Marketing Environment -:- The Technological Environment - Marketing Environment -:- The Social-Cultural Environment - Marketing Environment Buyer Behaviour
-:- What is Buyer Behaviour? - Buyer Behaviour -:- Models of Consumer/Buyer Behaviour - Buyer Behaviour -:- Determinants of Consumer Behaviour - Buyer Behaviour -:- The Consumer Decision Process - Buyer Behaviour -:- Consumer behavior and implications to marketer - Buyer BehaviourMarket Segmentation Targeting and Positioning
-:- The logic of Segmentation - Market Segmentation, Targeting and Positioning -:- Segmentation Analysis - Market Segmentation, Targeting and Positioning -:- Segmenting the Consumer Markets and Industrial Markets - Market Segmentation, Targeting and Positioning -:- Targeting Approaches - Market Segmentation, Targeting and Positioning -:- Positioning - Market Segmentation, Targeting and Positioning -:- Differentiation Across the Consumption Chain - Market Segmentation, Targeting and PositioningIntroduction to Marketing Mix
-:- Introduction of Marketing Mix -:- Marketing Programs - Introduction to Marketing Mix -:- Product Management Decisions - Introduction to Marketing Mix -:- Place (Channel Management) - Introduction to Marketing Mix -:- Promotion (Marketing Communications) - Introduction to Marketing Mix -:- Pricing Basis, Objectives and Approaches - Introduction to Marketing MixPRODUCT DECISIONS
Concept Of A Product
-:- Introduction - Concept Of A Product -:- From Generic To Potential Product - Concept Of A Product -:- Product differentiation - Concept Of A Product -:- There are different strategy stances that firms can adopt - Concept Of A Product -:- Product Classification - Concept Of A Product -:- Decisions, Which Are Useful For Products Management - Concept Of A ProductProduct Mix Decisions
-:- Appraisal of the product line and the individual products - Product Mix Decisions -:- Breadth & Depth - Product Mix Decisions -:- Width of product mix - Product Mix Decisions -:- Product line length - Product Mix Decisions -:- Line stretching - Product Mix Decisions -:- Application exercise - Product Mix Decisions -:- Product Lines And Brands - Product Mix DecisionsBrand Decision
-:- Brand Decision -:- Summary of Brand Decision -:- Packaging - Brand DecisionNew Products Development Strategies
-:- New Products Launches - New Products Development Strategies -:- The Technology / Market Matrix - New Products Development Strategies -:- Over View Of New Products Development Process - New Products Development Strategies -:- Organizational Structure and Staffing - New Products Development Strategies -:- Analysis Of New Product Launches In India - New Products Development Strategies -:- Failure in Utilizing / Adopting Marketing Research Technique - New Products Development Strategies -:- Creativity In New Product Development - New Products Development StrategiesProduct Life Cycle
-:- The Concept - Product Life Cycle -:- Pattern of Growth – A Life Cycle Analysis for New Products - Product Life Cycle -:- Summary of Product Life CyclePricing Decisions
-:- Introduction of Pricing Decisions -:- Product costs - Pricing Decisions -:- Customer value - Pricing Decisions -:- Factors affecting price decisions - Pricing DecisionsPricing Objectives and Approaches
-:- Introduction of Pricing Objectives and Approaches -:- Pricing objectives - Pricing Objectives and Approaches -:- General pricing approaches - Pricing Objectives and ApproachesPricing Policies and Constraints
-:- Introduction of Pricing Policies and Constraints -:- Procedure for a pricing policy - Pricing Policies and Constraints -:- Pricing and Product Life Cycle - Pricing Policies and Constraints -:- Pricing in industrial (business-to-business) markets - Pricing Policies and Constraints -:- Pricing on the Internet - Pricing Policies and ConstraintsPricing Methods
-:- New Product Pricing Strategies - Pricing Methods -:- Product-Mix pricing - Pricing Methods -:- Price-adjustments - Pricing MethodsMarketing Channels
-:- What’s new in marketing channels in India? - Marketing Channels -:- Defining Distribution Channels - Marketing Channels -:- Flows In Marketing Channels - Marketing Channels -:- Functions Of Distribution Channels - Marketing ChannelsStructure and Design of Marketing Channels
-:- Marketing channel structure and its levels - Structure and Design of Marketing Channels -:- consumer and industrial markets - Structure and Design of Marketing Channels -:- Designing Distribution Channels - Structure and Design of Marketing Channels -:- Managing Channel Members And Their Conflicts - Structure and Design of Marketing Channels -:- Channel Dynamics - Structure and Design of Marketing ChannelsRetailers And Wholesalers
-:- Introduction of Retailers And Wholesalers -:- Indian Scenario - Retailers And Wholesalers -:- Drivers Of Change - Retailers And Wholesalers -:- Functions Of Retailing - Retailers And Wholesalers -:- Theories In Retail - Retailers And Wholesalers -:- Classification Of Retail Formats - Retailers And Wholesalers -:- Elements Of Retail Strategy - Retailers And Wholesalers -:- Wholesaling - Retailers And WholesalersPROMOTION DECISION
-:- Introduction of Marketing Communication -:- The communication process - Marketing Communication -:- Promotion Mix -:- WHAT IS ADVERTISING ? - Advertising Decision -:- IMPORTANCE OF ADVERTISING - Advertising Decision -:- DIFFERENCE BETWEEN ADVERTISEMENT AND SALES PROMOTION - Advertising Decision -:- Introduction of Developing Advertising Programme -:- STEPS IN ADVERTISING PROGRAMME - Developing Advertising Programme -:- VARIOUS APPROACHES FOR SETTING ADVERTISING OBJECTIVES - Developing Advertising Programme -:- Introduction of Media Profile For Advertising -:- ROLE OF MEDIA IN THE ADVERTISING PROCESS - Media Profile For Advertising -:- MEDIA SELECTION DECISIONS - Media Profile For Advertising -:- STRENGTHS AND WEAKNESSES OF EACH TYPE OF MEDIA - Media Profile For Advertising -:- EFFECTIVENESS OF EACH MODE OF MEDIA - Media Profile For Advertising -:- ADVERTISING AGENCY - Media Profile For Advertising -:- AGENCY EDUCATION PARAMETERS - Media Profile For Advertising -:- MEASURING ADVERTISING EFFECTIVENESS - Media Profile For Advertising -:- Introduction of Sales Force Decision -:- STEPS IN DESIGNING AND MANAGING A SALES FORCE - Sales Force Decision -:- OUTLINE FOR COMPILING SALES JOB DESCRIPTIONS - Sales Force Decision -:- Developing a Sales Organisation - Sales Force Decision -:- MOTIVATING AND LEADING THE SALES FORCE - Sales Force Decision -:- Personal Selling - Sales Force Decision -:- THEORIES OF SELLING - Sales Force Decision -:- SALES STRATEGIES - Sales Force Decision