Go to All Subject -

Marketing Management -

Introduction to Marketing

-:- Introduction to Marketing
-:- What is Marketing? - Introduction to Marketing
-:- Evolution of Marketing - Introduction to Marketing
-:- Marketing Framework - Introduction to Marketing
-:- Marketing in different sectors - Introduction to Marketing
-:- Functions of Marketing - Introduction to Marketing

Marketing Concepts

-:- Introduction of Marketing Concepts
-:- Needs, Wants and Demands - Marketing Concepts
-:- Products - Marketing Concepts
-:- Value and Satisfaction - Marketing Concepts
-:- Exchange, Transactions and Relationships - Marketing Concepts
-:- Markets - Marketing Concepts

Marketing Process

-:- Introduction of Marketing Process
-:- Formulation of marketing strategy - Marketing Process
-:- Marketing Planning - Marketing Process
-:- Marketing Programming, Allocating and Budgeting - Marketing Process
-:- Marketing Implementation - Marketing Process
-:- Monitoring and Auditing - Marketing Process
-:- Analysis and Research - Marketing Process
-:- Schematic of Marketing Process

Marketing Environment

-:- Introduction of Marketing Environment
-:- The Competitive Environment - Marketing Environment
-:- The Political-Legal Environment - Marketing Environment
-:- The Economic Environment - Marketing Environment
-:- The Technological Environment - Marketing Environment
-:- The Social-Cultural Environment - Marketing Environment

Buyer Behaviour

-:- What is Buyer Behaviour? - Buyer Behaviour
-:- Models of Consumer/Buyer Behaviour - Buyer Behaviour
-:- Determinants of Consumer Behaviour - Buyer Behaviour
-:- The Consumer Decision Process - Buyer Behaviour
-:- Consumer behavior and implications to marketer - Buyer Behaviour

Market Segmentation Targeting and Positioning

-:- The logic of Segmentation - Market Segmentation, Targeting and Positioning
-:- Segmentation Analysis - Market Segmentation, Targeting and Positioning
-:- Segmenting the Consumer Markets and Industrial Markets - Market Segmentation, Targeting and Positioning
-:- Targeting Approaches - Market Segmentation, Targeting and Positioning
-:- Positioning - Market Segmentation, Targeting and Positioning
-:- Differentiation Across the Consumption Chain - Market Segmentation, Targeting and Positioning

Introduction to Marketing Mix

-:- Introduction of Marketing Mix
-:- Marketing Programs - Introduction to Marketing Mix
-:- Product Management Decisions - Introduction to Marketing Mix
-:- Place (Channel Management) - Introduction to Marketing Mix
-:- Promotion (Marketing Communications) - Introduction to Marketing Mix
-:- Pricing Basis, Objectives and Approaches - Introduction to Marketing Mix

PRODUCT DECISIONS

Concept Of A Product

-:- Introduction - Concept Of A Product
-:- From Generic To Potential Product - Concept Of A Product
-:- Product differentiation - Concept Of A Product
-:- There are different strategy stances that firms can adopt - Concept Of A Product
-:- Product Classification - Concept Of A Product
-:- Decisions, Which Are Useful For Products Management - Concept Of A Product

Product Mix Decisions

-:- Appraisal of the product line and the individual products - Product Mix Decisions
-:- Breadth & Depth - Product Mix Decisions
-:- Width of product mix - Product Mix Decisions
-:- Product line length - Product Mix Decisions
-:- Line stretching - Product Mix Decisions
-:- Application exercise - Product Mix Decisions
-:- Product Lines And Brands - Product Mix Decisions

Brand Decision

-:- Brand Decision
-:- Summary of Brand Decision
-:- Packaging - Brand Decision

New Products Development Strategies

-:- New Products Launches - New Products Development Strategies
-:- The Technology / Market Matrix - New Products Development Strategies
-:- Over View Of New Products Development Process - New Products Development Strategies
-:- Organizational Structure and Staffing - New Products Development Strategies
-:- Analysis Of New Product Launches In India - New Products Development Strategies
-:- Failure in Utilizing / Adopting Marketing Research Technique - New Products Development Strategies
-:- Creativity In New Product Development - New Products Development Strategies

Product Life Cycle

-:- The Concept - Product Life Cycle
-:- Pattern of Growth – A Life Cycle Analysis for New Products - Product Life Cycle
-:- Summary of Product Life Cycle

Pricing Decisions

-:- Introduction of Pricing Decisions
-:- Product costs - Pricing Decisions
-:- Customer value - Pricing Decisions
-:- Factors affecting price decisions - Pricing Decisions

Pricing Objectives and Approaches

-:- Introduction of Pricing Objectives and Approaches
-:- Pricing objectives - Pricing Objectives and Approaches
-:- General pricing approaches - Pricing Objectives and Approaches

Pricing Policies and Constraints

-:- Introduction of Pricing Policies and Constraints
-:- Procedure for a pricing policy - Pricing Policies and Constraints
-:- Pricing and Product Life Cycle - Pricing Policies and Constraints
-:- Pricing in industrial (business-to-business) markets - Pricing Policies and Constraints
-:- Pricing on the Internet - Pricing Policies and Constraints

Pricing Methods

-:- New Product Pricing Strategies - Pricing Methods
-:- Product-Mix pricing - Pricing Methods
-:- Price-adjustments - Pricing Methods

Marketing Channels

-:- What’s new in marketing channels in India? - Marketing Channels
-:- Defining Distribution Channels - Marketing Channels
-:- Flows In Marketing Channels - Marketing Channels
-:- Functions Of Distribution Channels - Marketing Channels

Structure and Design of Marketing Channels

-:- Marketing channel structure and its levels - Structure and Design of Marketing Channels
-:- consumer and industrial markets - Structure and Design of Marketing Channels
-:- Designing Distribution Channels - Structure and Design of Marketing Channels
-:- Managing Channel Members And Their Conflicts - Structure and Design of Marketing Channels
-:- Channel Dynamics - Structure and Design of Marketing Channels

Retailers And Wholesalers

-:- Introduction of Retailers And Wholesalers
-:- Indian Scenario - Retailers And Wholesalers
-:- Drivers Of Change - Retailers And Wholesalers
-:- Functions Of Retailing - Retailers And Wholesalers
-:- Theories In Retail - Retailers And Wholesalers
-:- Classification Of Retail Formats - Retailers And Wholesalers
-:- Elements Of Retail Strategy - Retailers And Wholesalers
-:- Wholesaling - Retailers And Wholesalers

PROMOTION DECISION

-:- Introduction of Marketing Communication
-:- The communication process - Marketing Communication
-:- Promotion Mix
-:- WHAT IS ADVERTISING ? - Advertising Decision
-:- IMPORTANCE OF ADVERTISING - Advertising Decision
-:- DIFFERENCE BETWEEN ADVERTISEMENT AND SALES PROMOTION - Advertising Decision
-:- Introduction of Developing Advertising Programme
-:- STEPS IN ADVERTISING PROGRAMME - Developing Advertising Programme
-:- VARIOUS APPROACHES FOR SETTING ADVERTISING OBJECTIVES - Developing Advertising Programme
-:- Introduction of Media Profile For Advertising
-:- ROLE OF MEDIA IN THE ADVERTISING PROCESS - Media Profile For Advertising
-:- MEDIA SELECTION DECISIONS - Media Profile For Advertising
-:- STRENGTHS AND WEAKNESSES OF EACH TYPE OF MEDIA - Media Profile For Advertising
-:- EFFECTIVENESS OF EACH MODE OF MEDIA - Media Profile For Advertising
-:- ADVERTISING AGENCY - Media Profile For Advertising
-:- AGENCY EDUCATION PARAMETERS - Media Profile For Advertising
-:- MEASURING ADVERTISING EFFECTIVENESS - Media Profile For Advertising
-:- Introduction of Sales Force Decision
-:- STEPS IN DESIGNING AND MANAGING A SALES FORCE - Sales Force Decision
-:- OUTLINE FOR COMPILING SALES JOB DESCRIPTIONS - Sales Force Decision
-:- Developing a Sales Organisation - Sales Force Decision
-:- MOTIVATING AND LEADING THE SALES FORCE - Sales Force Decision
-:- Personal Selling - Sales Force Decision
-:- THEORIES OF SELLING - Sales Force Decision
-:- SALES STRATEGIES - Sales Force Decision