MARKETING MANAGEMENT - Product Mix Decisions
Breadth & Depth - Product Mix Decisions
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Now you have a fair idea on what is a product mix. In product you have to define the structural dimensions of breadth (or width) and depth.
Breadth & Depth
Now you have a fair idea on what is a product mix. In product you have to define the structural dimensions of breadth (or width) and depth. Breadth refers to the number of different product lines. Depth refers to the number of product items within each line. A firm can expand its product
HLL expanded in breadth when it entered the agro-chemical business. It expanded in depth when it bought TOMCO a soaps and detergents company.
Now you have a fair idea on what is a product mix. In product you have to define the structural dimensions of breadth (or width) and depth. Breadth refers to the number of different product lines. Depth refers to the number of product items within each line. A firm can expand its product
HLL expanded in breadth when it entered the agro-chemical business. It expanded in depth when it bought TOMCO a soaps and detergents company.
Tags : MARKETING MANAGEMENT - Product Mix Decisions
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