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MARKETING MANAGEMENT - PROMOTION DECISION

WHAT IS ADVERTISING ? - Advertising Decision

   Posted On :  19.06.2018 06:00 am

Various marketing Gurus have defined advertising according to their own views:

WHAT IS ADVERTISING ?
 
 
Various marketing Gurus have defined advertising according to their own views:
 
“ Advertising Consists of all the activities involved in presenting to a group a non –personal, oral or visual openly – sponsored, identified message regarding a product, service or idea. This message, called an advertisement, is disseminated through one or more media and paid for by the identified sponsor”.
 

W.Z. Stanton

 
 
“To give public notice or to announce publicly”.
 
“Advertising is mass communication of information intended to persuade buyers so as to maximize profits”.

 

 J.E. Littlefield

 
 
To summarise, advertising means any paid form of non – personal presentation and promotion or ideas, goods or services by an identified sponsor. 
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