Various marketing Gurus have defined advertising according to their own views:
WHAT IS ADVERTISING ?
Various marketing Gurus have defined advertising
according to their own views:
“ Advertising Consists of all the activities
involved in presenting to a group a non –personal, oral or visual openly –
sponsored, identified message regarding a product, service or idea. This
message, called an advertisement, is disseminated through one or more media and
paid for by the identified sponsor”.
“To give public notice or to
“Advertising is mass communication of information intended to persuade
buyers so as to maximize profits”.
To summarise, advertising means any paid form of
non – personal presentation and promotion or ideas, goods or services by an
Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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