MARKETING MANAGEMENT - PROMOTION DECISION
MEDIA SELECTION DECISIONS - Media Profile For Advertising
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While selecting the advertising media the following factors should be borne in mind:
MEDIA SELECTION DECISIONS
While selecting the advertising media the following factors should be borne in mind:
Cost of advertisement,
Nature of the product,
Comparison of the medium selected with other media,
Popularity of the media,
Characteristics of customers, and
Competition in the market.
While selecting the advertising media the following factors should be borne in mind:
Cost of advertisement,
Nature of the product,
Comparison of the medium selected with other media,
Popularity of the media,
Characteristics of customers, and
Competition in the market.
TYPES OF MEDIA FOR ADVERTISING
Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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