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MARKETING MANAGEMENT - PROMOTION DECISION

MEDIA SELECTION DECISIONS - Media Profile For Advertising

   Posted On :  19.06.2018 06:40 am

While selecting the advertising media the following factors should be borne in mind:

MEDIA SELECTION DECISIONS
 
While selecting the advertising media the following factors should be borne in mind:
 
Cost of advertisement,
 
Nature of the product,
 
Comparison of the medium selected with other media,
 
Popularity of the media,
 
Characteristics of customers, and
 
Competition in the market.
 

TYPES OF MEDIA FOR ADVERTISING



Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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