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MARKETING MANAGEMENT - Introduction to Marketing Mix

Introduction of Marketing Mix

   Posted On :  18.06.2018 01:30 am

After marketers select a target market, they direct their activities towards profitably satisfying that segment.

Introduction

After marketers select a target market, they direct their activities towards profitably satisfying that segment. Although they must manipulate many variables to reach this goal, marketing decision making can be divided into four areas: product, price, place (distribution) and promotion (marketing communication). The total package forms the marketing mix – the blending of the four elements to fit the needs and preferences of a specific target market. These are the four variables that a marketer can use in different combinations to create value for customers. Several of the sub-elements in each of the four Ps that constitute the marketing mix are listed in the following table.



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