MARKETING MANAGEMENT - Concept Of A Product
Product differentiation - Concept Of A Product
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Is the act of designing a set of meaningful differences to distinguish the companies offering from competitor’s offerings?
Product differentiation
Is the act of designing a set of meaningful differences to distinguish the companies offering from competitor’s offerings? The number of differentiation opportunities varies with the type of industry. The Boston consulting group has distinguished four types of industries based on the number of available competitive advantages and their size.
1. Volume industry : One in which companies can gain only a few, but rather large,competitive advantages.
2. Stalemated industry : One in which there are a few potential competitive advantages and each is small.
3. Fragmented industry: One in which companies face many opportunities for differentiation, but each opportunity for competitive advantage is small.
4. Specialised industry : One in which companies face many differentiation opportunities, and each differentiation can have a high payoff.
Theodore Levitt in one of his books “Marketing Success, through differentiation of anything” explains that in a market place, there is no
Is the act of designing a set of meaningful differences to distinguish the companies offering from competitor’s offerings? The number of differentiation opportunities varies with the type of industry. The Boston consulting group has distinguished four types of industries based on the number of available competitive advantages and their size.
1. Volume industry : One in which companies can gain only a few, but rather large,competitive advantages.
2. Stalemated industry : One in which there are a few potential competitive advantages and each is small.
3. Fragmented industry: One in which companies face many opportunities for differentiation, but each opportunity for competitive advantage is small.
4. Specialised industry : One in which companies face many differentiation opportunities, and each differentiation can have a high payoff.
Theodore Levitt in one of his books “Marketing Success, through differentiation of anything” explains that in a market place, there is no
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