Advertising is a message which promotes ideas, good or services communicated through one or more media by an identified sponsor while sales promotion consists of short – terms incentives provided by the identified sponsors to consumers and traders to persuade them to purchase and stock his products.
DIFFERENCE BETWEEN ADVERTISEMENT AND SALES PROMOTION
Advertising is a message which
promotes ideas, good or services communicated through one or more media by an
identified sponsor while sales promotion consists of short – terms incentives
provided by the identified sponsors to consumers and traders to persuade them
to purchase and stock his products. The major differences between Advertising
and Sales Promotion are:
Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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