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MARKETING MANAGEMENT - PROMOTION DECISION

DIFFERENCE BETWEEN ADVERTISEMENT AND SALES PROMOTION - Advertising Decision

   Posted On :  19.06.2018 06:07 am

Advertising is a message which promotes ideas, good or services communicated through one or more media by an identified sponsor while sales promotion consists of short – terms incentives provided by the identified sponsors to consumers and traders to persuade them to purchase and stock his products.

DIFFERENCE BETWEEN ADVERTISEMENT AND SALES PROMOTION


Advertising is a message which promotes ideas, good or services communicated through one or more media by an identified sponsor while sales promotion consists of short – terms incentives provided by the identified sponsors to consumers and traders to persuade them to purchase and stock his products. The major differences between Advertising and Sales Promotion are: 


Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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