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MARKETING MANAGEMENT - PROMOTION DECISION

ROLE OF MEDIA IN THE ADVERTISING PROCESS - Media Profile For Advertising

   Posted On :  19.06.2018 06:37 am

Media Selection for Rural Marketing. The following points have in be considered while selecting the media for the rural markets :

ROLE OF MEDIA IN THE ADVERTISING PROCESS
 
Media Selection for Rural Marketing. The following points have in be considered while selecting the media for the rural markets :
 
(i)        The total number of literates in the rural market and their reading habits.
 
(ii)       The extent and type of contribution of the product.
 
(iii)     The number of cinemas and video parlours, panchayat viewing and listening facilities and the type of audience.
 
(iv)     The number of publications which are circulated in the area concerned, the number of readers and their categories, whether casual, regular or headline readers.
 
(v)   Whether the publications circulated in the area concerned are issued locally or are obtained from the neighboring areas?
Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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