MARKETING MANAGEMENT - PROMOTION DECISION
AGENCY EDUCATION PARAMETERS - Media Profile For Advertising
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In India the number of ad agencies is large. Popular ones include: ORG-MARG, MART, Sampark, R.K.Swamy associates, Mudra, Chitra, and Ogilvy and Mather.
AGENCY EDUCATION PARAMETERS
In India the number of ad agencies is large. Popular ones include: ORG-MARG, MART, Sampark, R.K.Swamy associates, Mudra, Chitra, and Ogilvy and Mather. In choosing the agency the following parameters deserve attention.
1. Knowledge of Client’s Business
2. Contribution to Market Planning
3. Responsiveness to brief
4. Listen, understand pro-act (be responsive)
5. Develop Strategies and Plan Creativity
6. Ability to involve Key Agency Resources
7. Readily Accessible
8. Cost Consciousness
In India the number of ad agencies is large. Popular ones include: ORG-MARG, MART, Sampark, R.K.Swamy associates, Mudra, Chitra, and Ogilvy and Mather. In choosing the agency the following parameters deserve attention.
1. Knowledge of Client’s Business
2. Contribution to Market Planning
3. Responsiveness to brief
4. Listen, understand pro-act (be responsive)
5. Develop Strategies and Plan Creativity
6. Ability to involve Key Agency Resources
7. Readily Accessible
8. Cost Consciousness
10. Effective Event Planning
Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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