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MARKETING MANAGEMENT - PROMOTION DECISION

AGENCY EDUCATION PARAMETERS - Media Profile For Advertising

   Posted On :  19.06.2018 06:55 am

In India the number of ad agencies is large. Popular ones include: ORG-MARG, MART, Sampark, R.K.Swamy associates, Mudra, Chitra, and Ogilvy and Mather.

AGENCY EDUCATION PARAMETERS
 
In India the number of ad agencies is large. Popular ones include: ORG-MARG, MART, Sampark, R.K.Swamy associates, Mudra, Chitra, and Ogilvy and Mather. In choosing the agency the following parameters deserve attention.
 
1.               Knowledge of Client’s Business
 
2.               Contribution to Market Planning
 
3.               Responsiveness to brief
 
4.               Listen, understand pro-act (be responsive)
 
5.              Develop Strategies and Plan Creativity
 
6.               Ability to involve Key Agency Resources
 
7.               Readily Accessible
 
8.               Cost Consciousness

10.              Effective Event Planning

Tags : MARKETING MANAGEMENT - PROMOTION DECISION
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