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MARKETING MANAGEMENT - Retailers And Wholesalers

Drivers Of Change - Retailers And Wholesalers

   Posted On :  19.06.2018 12:49 am

Changing Demographics- One of the biggest reasons for the growth of retail in India is the changing demographics.

Drivers Of Change

1. Changing Demographics- One of the biggest reasons for the growth of retail in India is the changing demographics. The number of middle-income class and the people in the age group 18-35 has been ever increasing and this has changed the consumer’s preference. According to a world study India is considered as one of the youngest economies and this is helping in the growth of the sector.
 
2. Emphasis on Convenience – With the ever-expanding cities and upcoming towns, people are becoming choosier with the things they buy and the places they shop. This has resulted in the emergence of new retail ventures trying to be niche in some area.
 
3. Explosion of Knowledge and Technology- With the emergence of internet, people have become aware of what’s happening in the other part of the world and this has led him in comparing the prices, assortment, ambience etc. To cope up with this knowledge explosion different retail formats have emerged and this has made shopping more of fun and a experiences.

4. Added Experimentation- Back in the 1980s, people were highly loyal to the brands they bought and the outlets they shopped, but the present generation of consumers likes to experiment. Long back people never felt shopping for vegetables and groceries at retail outlets were a good idea, but things have changed and vegetable retailing has grown by 35 percent
Tags : MARKETING MANAGEMENT - Retailers And Wholesalers
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