This is a promotional tool. It is the oldest and a very lucrative and effective tool of promotion. Here the foot soldiers have the responsibility of p....
There are several rules which help a sales manger in developing sales force through motivation and leadership.....
Developing a Sales organistion structure is not an easy task. The key to organizational design are consistency and coherence. The importance is highli....
Sales supervision consists of giving instructions to sales force and seeing that they are carried out . Good supervision involves the development of s....
Sales force is regularly assigned particulars territories. Various factors are taken into account in deciding on the physical size of a territory, tra....
Sales Force Decision is generally termed as the backbone of marketing. Brech defines it as “overall management of sales and it refers to only a soci....
Good planning and control of advertising depend critically on measurement of advertising effectiveness. A lot of effort is, therefore, spent on fundam....
In India the number of ad agencies is large. Popular ones include: ORG-MARG, MART, Sampark, R.K.Swamy associates, Mudra, Chitra, and Ogilvy and Mather....
An advertising agency acts as a consultant to the client, the advertiser, in formulating the advertising plans and translating them into an advertisin....
EFFECTIVENESS OF EACH MODE OF MEDIA ....
STRENGTHS AND WEAKNESSES OF EACH TYPE OF MEDIA....
While selecting the advertising media the following factors should be borne in mind:....
Media Selection for Rural Marketing. The following points have in be considered while selecting the media for the rural markets :....
Role of Media. Media has a vital role in the process of advertising communication. Effective advertising is possible only if suitable media are availa....
This is the most popular method of setting advertising goals and was proposed by Russel M. Colley. DAGMAR stands for - Defining advertising Goals for ....
If an organization is spending crores of rupees on advertisement, then as managers we must attempt and be able to measure its effectiveness and delive....
It is difficult to make an all – embracing generalization about distinctive qualities of advertising mainly because of its many forms and uses. ....
Advertising is a message which promotes ideas, good or services communicated through one or more media by an identified sponsor while sales promotion ....