It is just not enough to manufacture a product. People must be informed of its existence and should be given good reasons to buy it. ....
Various marketing Gurus have defined advertising according to their own views:....
Promotion is a key part of marketing programme and is concerned with efficiently and effectively communicating the decisions of marketing strategy to ....
In a communication process there are two parties –Sender and Receiver and two communication tools –Message and Media. ....
Marketing communications is one of the four major elements of the company’s marketing mix. ....
This includes all the activities involved in selling goods and services to those who buy for resale purpose. ....
The retail strategy is an overall plan and guidelines that guides a retailer. ....
Retailers have changed dramatically according to the changing trends and the evolving needs of the consumers. ....
Like every other industry new retail firms have brought innovative approaches in retailing.....
Retailers perform four major activities in the value chain. They are:....
Changing Demographics- One of the biggest reasons for the growth of retail in India is the changing demographics. ....
Retailing is the second largest industry in India next only to agriculture and contributes to about 11 percent of the GDP; it is likely that India wil....
Retailing is one of the largest sectors in the global economy. It employees almost 23 million people in United States alone, generating about $3 trill....
Like any other concept, channel systems do change according to the development and the need of the hour. ....
After a particular channel is selected, the marketer must manage or administer the channel members or intermediaries. Managing channel members include....
Channel design refers to those decisions that involve in the development of new marketing channels or modifying the existent ones. ....
When it comes for Business-to-Business operations, the channels differ from the consumer markets, in this structure, firms predominantly may use their....
Channel structure is distinguished on the basis of the number of intermediaries.....