Some of the major functions performed by the intermediaries are mainly physical distribution, communication and facilitating functions. ....
As discussed a conventional channel of distribution consist of a manufacturer, a wholesaler, a retailer and the ultimate consumer. ....
Different people perceive marketing channels in different ways, some see it as a route taken by a product as it moves from the producer to the consume....
Project Shakti: Among the new channels is Project Shakti, which is already operational in 11 states. ....
Firms usually adjust their basic prices to account for various customer differences and changing situations. Figure 3.4.2 summarizes seven price-adjus....
The strategy for setting a product’s price often has to be changed when the product is part of a product mix. ....
Pricing strategies usually change as the product passes through its life cycle as illustrated in the previous lesson. ....
E-Commerce has been arguably the Web’s hottest application. Yet the Internet is more than simply a new ‘marketspace’.....
As Lesson 1.1 outlined the differences between consumer marketing and industrial marketing, those differences can further be explained based on the di....
From a strategic point of view, the product life cycle provides a framework for thinking about pricing decisions. ....
A firm must set a price for the first time when it develops a new product, when it introduces its regular product into a new distribution channel or g....
Firms do their pricing in a variety of ways as discussed in the previous lesson. Executives complain that pricing is a big headache and one is wary of....
The price the firm charges will be somewhere between on that is too low to produce a profit and one that is too high to produce any demand.....
Just as price is a component of the total marketing mix, pricing objectives also represent components of the organization’s overall objectives. ....
Ancient philosophers recognized the importance of price in an economic system. ....
There are a number of factors which influence the pricing decisions of marketers. While some of these are external or environmental factors (such as c....
Some business managers set prices simply by adding a percentage over costs to provide an acceptable profit.....
Costs may be classified as variable, fixed and semi-fixed. Take the case of an airline.....