As already explained, attitudes, like values, are acquired from the environment - parents, teachers, friends, and colleagues.
As already explained, attitudes,
like values, are acquired from the environment - parents, teachers, friends,
and colleagues. It may be noted that they are only acquired but not inherited.
We begin modeling our attitudes after those we admire and respect. We observe
the way family members and friends behave and we shape our attitudes and
behavior to align with theirs. You tend to imitate the attitudes of famous
persons or those you admire and respect. Attitudes may also be developed from a
personally rewarding or punishing experience with an object or event. If
employees are rewarded for being regular in an organization, you are likely to
believe that you will also be rewarded if you are regular.
In contrast to values, attitudes
are less stable. That is why advertising messages attempt to change your
attitudes toward a certain product or service. If Maruti Company is able to
create a favorable opinion towards their car, that attitude may lead to a
desirable behavior i.e., the purchase of Maruti car.
Therefore, sound understanding of
attitudes is important for managers because they affect job behavior. Manager’s
knowledge can serve two purposes. Firstly, it helps him in understanding and
predicting how a person is likely to behave. Secondly, it helps him in changing
unfavorable attitudes into favorable attitudes.
Tags : Management Concepts & Organisational Behaviour - Values And Attitudes
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