Though, at times creativity and innovation are used interchangeably, it is appropriate to know that both are different.
Though, at times creativity and
innovation are used interchangeably, it is appropriate to know that both are
different. While creativity is the generation of a new idea, innovation is the
translation of such an idea into a product, service or method of production. In
Lawrence B. Mohr’s Woods, creativity implies “bringing something new into being while innovation implies bringing something new
into use”. According to Rosabeth Kanter,
“Innovation is the generation, acceptance
and implementation of new ideas,
processes, products or services”.
Such a distinction is necessary
because the skills required to generate new ideas (creativity) are not the same
as those required to make the ideas take the shape of products or services.
Since both creativity and innovation are two different functions, organizations
need people good at both the functions. Further, creativity alone does not
contribute for organizational effectiveness unless the creative ideas can in
some way be used or implemented. A new idea, however good it is, must be
capable of implementation and must actually be implemented for the organization
to benefit from it.
Tags : Management Concepts & Organisational Behaviour - Creativity And Innovation
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