Creativity, in general, may be defined as an “escape from mental stuckness”.
Creativity, in general, may be
defined as an “escape from mental stuckness”. In the organizational context, it
may be viewed as new insights which points to better ways of dealing with
reality. It involves a departure from conventional thinking to non-conventional
thinking. It entails establishment of a relationship between the hitherto
unrelated things, ideas or concepts. A close examination of many products
enables us to understand how apparently unrelated things are related to produce a new
product. The ubiquitous wet grinder found in many of the kitchens may be cited
as a best example where a relationship is established between the electric
motor and the conventional stone used in the Indian homes for grinding purposes
since times immemorial. Similar is the case with the electric bulb and the lens
that are combined to develop the overhead projector used in the classrooms. The
same logic holds good for many products that we see around.
Tags : Management Concepts & Organisational Behaviour - Creativity And Innovation
Last 30 days 529 views