Just as individuals differ in their ability to translate their creative talents into results, organizations also differ in their ability to translate the talents of their members into new products, processes or services.
Organizational Creativity
and Innovation
Just as individuals differ in
their ability to translate their creative talents into results, organizations
also differ in their ability to translate the talents of their members into new
products, processes or services. To make the organization creative, managers
need to know the steps involved in the creativity process presented above and
take appropriate initiatives to encourage the process.
Tags : Management Concepts & Organisational Behaviour - Creativity And Innovation
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