Management Concepts & Organisational Behaviour - Communication

Importance of Communication

   Posted On :  18.05.2018 06:27 am

Civilization will cease without communication. Over the years, the importance of communication has increased tremendously thanks to the advent of various modern devices.

Importance of Communication
 
 
Civilization will cease without communication. Over the years, the importance of communication has increased tremendously thanks to the advent of various modern devices. The following points bring out the importance of communication in management.

1.Smooth Running of the Enterprise

 
 
Effective communication ensures the smooth running of an enterprise. Communication plays a vital role in all kinds of organisations. In the case of complex organisations, effective communication solves lot of problems. The work of the subordinates depends to a large extent upon the communication they receive from their superiors. Similarly, successful completion of the task by the superior depends upon the nature and flow of communication from the subordinates to the superiors.
 

2. Quick Decisions and Implementation

 
 
Communication greatly facilitates decision making. However intelligent the personnel may be, it would be of no use, if the top management cannot effectively communicate policies and decisions to them. Effective implementation of decisions depends upon the nature of communication. It is said that communication acts as a lubricant and keeps all the individuals working in line with the expectations of top management.
 

3.   Planning and co-ordination

 
 
Communication greatly helps in planning and co-ordination. Participation in planning is essential in order to successfully execute it and this is secured by communication. Similarly, co-ordination between various individuals and activities is brought out by communication.
 

4.    Maximum Productivity

 
 
Maximum output with minimum input is the aim of all managers; this can be achieved by effective communication. Communication helps in minimizing costs and friction and maximizing production.

 

5. Morale Building and Democratic Management

 
 
When there is an effective system of communication, employees will have the opportunity to present their ideas, suggestions and complaints. If the grievances are not set right at the early stage, they will ultimately result in industrial unrest. It is pointed out that many conflicts arise because of lack of communication or mis-understood motives. Democratic management is possible only when there is an effective communication system.

 

Tags : Management Concepts & Organisational Behaviour - Communication
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