There are four important ways of improving the profit performance of a business: (i) increasing the volume, (ii) increasing the selling price, (iii) Decreasing variable cost, and (iv) decreasing fixed costs.
Application Of Marginal
costing technique helps management in several ways.
These are discussed below:
1. Profit Planning
There are four important ways of improving the
profit performance of a business: (i) increasing the volume, (ii) increasing
the selling price, (iii) Decreasing variable cost, and (iv) decreasing fixed
costs. Profit planning is the planning of future operations so as to attain
maximum profit. The contribution ratio shows the relative profitability of
various sectors of business whenever there is a change in the selling price,
variable cost etc.
Two businesses, p ltd. And q ltd. Sell the same
type of product in the same type of market. Their budgeted profit and loss
accounts for the coming year are as under:
You are required to:
Calculate the break-even point for each business
Calculate the sales volume at
which each business will earn rs.5,000 Profit.
State which business is likely to earn greater
profit in conditions of:
demand for the product
Low demand for the product, and,
briefly give your argument also.
For Calculating The Break-Even
Points, P/V Ratio Of P Ltd. And Q Ltd.,
In conditions of heavy demand, a
concern with larger p/v ratio can earn greater profits because of greater
contribution. Thus, q ltd. Is likely to earn greater profit. In conditions of low demand, a
concern with lower break-even point is likely to earn more profits because it
will start earning profits at a lower level of sales. In this case, p ltd. Will
start earning profits when its sales reach a level of rs.75,000, Whereas q ltd.
Will start earning profits when its sales reach rs.1,05,000. Therefore, in case
of low demand, break-even point should be reached as early as possible so that
the concern may start earning profits.
Tags : Accounting For Managers - Management Accounting-Marginal Costing
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