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Strategic Management - Concept Of Corporate Strategy

Introduction of Strategic Business Unit and Functional Level Strategies

   Posted On :  25.06.2018 11:20 pm

The true success of an organization depends upon effective formulation and implementation of strategies.

Introduction
 
The true success of an organization depends upon effective formulation and implementation of strategies. According to Thomas Peters and Robert Waterman innovative companies are good at strategy implementation. Effective managers often work back and forth between strategy formulation and strategy implementation. In this process, there is a need to understand the concept of Strategic Business Units (SBUs) and functional level strategies. There is a need to understand the hen and egg dilemma-strategy follows structure or structure follows strategy.

Tags : Strategic Management - Concept Of Corporate Strategy
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