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Process of Establishing Organizational Direction - Mission and Objectives

   Posted On :  25.06.2018 10:59 pm
Process of Establishing Organizational Direction - Mission and Objectives

The process of establishing direction consists of three major steps as shown in Figure 3.1

Process of Establishing Organizational Direction
 
The process of establishing direction consists of three major steps as shown in Figure 3.1

1. Reflecting on the results of an environmental analysis,

2. Establishing an appropriate organizational mission, and

3. Establishing appropriate organizational objectives.



Source: Samuel C. Certo & J Paul Peter, Strategic M anagement A Focus on Process, Mc Graw Hill International, New York.p
 
Developing mission and objectives helps a manager to
 
1. Contribute primarily to manager’s purpose
 
2. Identify primarily among manager’s tasks
 
3. Examine the pervasiveness of planning and
 
4. Outline the efficiency of resulting plans.

The terms mission, objectives, goals and targets are used many a time interchangeable. However, in corporate literature they are often used distinctively. Mission leads to objectives (which are designed to achieve the mission), objectives lead to goals (which are designed to achieve the objectives) and goals lead to targets (which are set to achieve the goals) as shown in Figure3.2.


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