Strategic Management - Environmental Analysis and Diagnosis
Introduction and Concept of Environmental Analysis
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Business organizations operate in a turbulent environment and the changes in the environment impacts business.
Introduction
Business organizations operate in a turbulent environment and the changes in the environment impacts business. The changes that take place in the internal and external environments impinge on the policy
Concept of Environment
Unilever recently sued Proctor & Gamble (P&G) over that com-pany’s corporate espionage activities to obtain the secrets of its Unilever hair-care business. After spending $3 million to establish a team to find out about competitors in the domestic hair care industry, P&G allegedly took roughly eighty documents from garbage bins outside Unilever’ s hair-care brands such as ThermaSilk, Suave, Salon Selective, and Finesse.
Prof. Keith Davis defines business environment as, “the aggre-gate of all conditions events and influences that surround and affect it.” These surroundings are constantly changing and uncertain.
Unilever recently sued Proctor & Gamble (P&G) over that com-pany’s corporate espionage activities to obtain the secrets of its Unilever hair-care business. After spending $3 million to establish a team to find out about competitors in the domestic hair care industry, P&G allegedly took roughly eighty documents from garbage bins outside Unilever’ s hair-care brands such as ThermaSilk, Suave, Salon Selective, and Finesse.
Tags : Strategic Management - Environmental Analysis and Diagnosis
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