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Strategic Management - Environmental Analysis and Diagnosis

Introduction and Concept of Environmental Analysis

   Posted On :  25.06.2018 11:56 pm

Business organizations operate in a turbulent environment and the changes in the environment impacts business.

Introduction

 
Business organizations operate in a turbulent environment and the changes in the environment impacts business. The changes that take place in the internal and external environments impinge on the policy decisions of business enterprises and cast profound influence in their working and efficiency. The external environmental factors are in a con-tinual flux creating new opportunities and new threats to the company. They are always capable of producing major shocks, which Peter Drucker has called as, “an Age of Discontinuity.” In order to survive and succeed a company must consider and understand the environment and make policies to adopt to or alter the environment.
 

Concept of Environment

 
Unilever recently sued Proctor & Gamble (P&G) over that com-pany’s corporate espionage activities to obtain the secrets of its Unilever hair-care business. After spending $3 million to establish a team to find out about competitors in the domestic hair care industry, P&G allegedly took roughly eighty documents from garbage bins outside Unilever’ s hair-care brands such as ThermaSilk, Suave, Salon Selective, and Finesse.
 
Prof. Keith Davis defines business environment as, “the aggre-gate of all conditions events and influences that surround and affect it.” These surroundings are constantly changing and uncertain.
 
Unilever recently sued Proctor & Gamble (P&G) over that com-pany’s corporate espionage activities to obtain the secrets of its Unilever hair-care business. After spending $3 million to establish a team to find out about competitors in the domestic hair care industry, P&G allegedly took roughly eighty documents from garbage bins outside Unilever’ s hair-care brands such as ThermaSilk, Suave, Salon Selective, and Finesse. 
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