Internal factors influencing selection of stimuli are personality, learning, and motivation. They are explained below.
Factors Influencing Selection
Internal factors influencing
selection of stimuli are personality, learning, and motivation. They are
It cannot be disputed that
personality has a significant impact on what and how people perceive. The
various personality dimensions influence the perceptual process. A
conscientious person is likely to pay greater attention to external
environmental stimuli than a less conscientious person who is likely to be
careless, impulsive and irresponsible. On the other hand, conscientious people
tend to organize their perceptions into clear categories, receive information
quickly and in an organized manner. They are careful and methodical in their
perceptual selection and organization.
Perceptual selection is also
affected by learning. Learning determines the development of perceptual sets.
Perceptual set means the expectation of particular interpretation based on past
experience with the same object. This is also known as cognitive awareness by
which the minds organizes information and form images and compare
them with previous exposures to similar stimuli. In organizations employees’
experiences are influenced by their perception very much. In making decisions,
managers are also influenced by their functional background. However, it is
necessary for managers to rise above their own experiences and be able to solve
the problems in an appropriate way. Individual differences lead to perceptual
bias. This bias can be overcome through education and experience.
Motivation also plays an important
role in influencing the process of perception. For example, a hungry person is
likely to be sensitive to the sight or smell of food than a non hungry person.
Likewise if the person is deprived of sleep, he looks for a situation in which
he can have a comfortable sleep. Generally, people perceive things that help in
satisfying needs and those that were found rewarding in the past. The
relationship between motivation and perception is explained through
Collenyannia Principle which states that people process pleasant events more
efficiently and accurately than the unpleasant events.
Tags : Management Concepts & Organisational Behaviour - Perception And Learning
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