Perception is the process by which people select, organize, interpret and respond to information from the world around them.
Perception is the process by
which people select, organize, interpret and respond to information from the
world around them. This information is obtained through the senses namely,
seeing, hearing, touch, taste and smell.
Perception may be defined as the
process of receiving, selecting, organizing, interpreting, checking, and
reacting to sensations. It is also defined as ‘a process by which individuals organize and interpret their sensory impressions in order to give meaning
to their environments.’ The perceptional
processes show that their functioning is affected by three variables – the
objects perceived, the environment in which perception occurs, and the
individual perceiving the objects.
In the above diagram, you may
find that the important aspects of perception are selection and organization.
Different people perceive an object differently both in terms of what they
selectively perceive and how they organize and interpret the things perceived.
A person’s selection process involves factors internal to the person as well as
external to him. It is, in fact, a complex set of factors that determine the
perception of an individual. Similarly, an individual
organizes the selected stimuli into meaningful patterns. The interpretation of
what is perceived may vary widely. For example, a wave of hand may be
interpreted as a friendly gesture or it may be interpreted as a sign of
threatening depending on the circumstances and the state of mind of the two
people. Therefore, quite often the people perceive things differently and
behave on the basis of those perceptions. Managers in organizations should
understand that people’s perceptions differ and at times they also go wrong.
Tags : Management Concepts & Organisational Behaviour - Perception And Learning
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