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Research Methodology - Factor Analysis And Conjoint Analysis

Advantages and Disadvantages of Conjoint Analysis - Factor Analysis And Conjoint Analysis

   Posted On :  27.05.2018 09:17 pm

Advantages and Disadvantages of Conjoint Analysis

Advantages and Disadvantages of Conjoint Analysis 

Advantages Of Conjoint Analysis

 
1. The analysis can be carried out on physical variables.
 
2. Preferences by different individuals can be measured and pooled together to arrive at a decision.
 

Disadvantages Of Conjoint Analysis

 
1. When more and more attributes of a product are included in the study, the number of combinations of attributes also increases, rendering the study highly difficult. Consequently, only a few selected attributes can be included in the study.

2. Gathering of information from the respondents will be a tough job.
 
3. Whenever novel combinations of attributes are included, the respondents will have difficulty in capturing such combinations.
 
4. The psychological measurements of the respondents may not be accurate. In spite of the above stated disadvantages, conjoint analysis offers more scope to the researchers in identifying the consumers’ preferences for groups of attributes.

 

Tags : Research Methodology - Factor Analysis And Conjoint Analysis
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