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Management Concepts & Organisational Behaviour - Perception And Learning

Factors Influencing Perception - Perception And Learning

   Posted On :  18.05.2018 04:08 am
Factors Influencing Perception - Perception And Learning

A number of factors operate to shape and sometimes to distort perception.

Factors Influencing Perception
 
 
A number of factors operate to shape and sometimes to distort perception. These factors emanate from three sources – the perceiver, the perceived and the situation.
 

The Perceiver

 
 
When a person looks at a target, his interpretation of it is influenced by his personal characteristics like his needs, past experience, habits, personality, values, and attitudes. A person with a strong need for ego satisfaction may select out from a situation and emphasize signals that tend to satisfy the desire for self esteem. Similarly, negative attitudes toward unions may cause a manager to look for antagonisms in even routine visits by local union officials to the organization. These and other personal factors will determine what a person gives attention to in a situation and how these cues are interpreted as a basis for decision-making and action responses.

The Perceived

 
 
Characteristics in the target / object that are being observed may influence what is perceived. The physical attributes, appearance, and behaviour of other persons in the situation also influence how the object is perceived. Physical attributes of a person are related to age, sex, height, and weight. A young person exercising authority in a situation is viewed differently from an older person doing the same thing. Personal attire and appearance are also relevant factors in the formation of perceptions.
 

The Situation

  
The context in which we see the objects or events is important. The physical, social and organizational elements of the situation or event may also influence perceptions. A subordinate calling his boss by the first name may be perceived quite differently when observed in a typical Indian office as opposed to in a social reception. Though the perceiver and the perceived are the same, it is the situation that makes a difference. Such background characteristics of the situation or context are additional factors that can affect how the situation is perceived by the different persons. The following Diagram shows the summary of the factors influencing perception.


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