Need is the starting point of motivation. An unsatisfied need creates tension that stimulates drives within the individual.
Needs, Incentives and
Motives
Need is the starting point of
motivation. An unsatisfied need creates tension that stimulates drives within
the individual. These derives generate a search behaviour to achieve particular
goals that will satisfy the need and lead to reduction of tension. The action
taken by the individual will lead to reward which satisfies the need and
reduces tension.

Management can do its job
effectively only through motivating people to work for the accomplishment of
organisational objectives. But, it is difficult to understand motivation
without considering what people want and expect from their work. Human needs may be classified as:
(1) basic physiological or primary needs, and (2) social and psychological or
secondary needs. Some of the physiological needs are food, water, sleep, air to
breathe, sex, clothing and shelter. These needs arise out of the basic
physiology of life and are important for the survival of a man. They are
virtually universal among people, but they exist in different intensity. Needs
are also influenced by the social environment. One man may require wheat to
satisfy his hunger, other may require rice for the same purpose. Secondary needs are related to
mind and spirit rather than to the physiology of life. Many of these needs
develop as one matures. Instances are belongingness, recognition, self-esteem,
sense of duty, self-assertion and so on. Actually, these are the needs which
complicate the efforts of managers because the secondary needs vary among
people much more than primary physiological or basic needs.
Tags : Management Concepts & Organisational Behaviour - Motivation
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