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Introduction of Functional Strategies - Finance Marketing, Human Resource, Management Information Systems and logistics
Strategic Management - Functional Strategy
Introduction of Functional Strategies - Finance Marketing, Human Resource, Management Information Systems and logistics
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Functional Strategies are devised by specialist in each functional area of business.
Functional Strategies
Functional Strategies are
devised by specialist in each functional area of business. They spell out
the spell out the specific tasks that must be performed to implement business
strategy. Companies may vary in
Marketing specialists focus on determining the appropriate markets for business offerings and on developing effective marketing mixes. The marketing mix includes four strategic elements: price, product, promotion, and channels of distribution.
Marketing specialists focus on determining the appropriate markets for business offerings and on developing effective marketing mixes. The marketing mix includes four strategic elements: price, product, promotion, and channels of distribution.
Financial specialists are responsible for
forecasting and financial planning evaluating investment proposals, securing
financing for various investments, and controlling financial resources.
Financial specialists contribute to strategy formulation by assessing the
potential profit impact of various strategic alternatives and evaluating the
financial condition of the business.
Tags : Strategic Management - Functional Strategy
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