Portfolio restructuring refers to change in the portfolio of businesses of the company.
Types of Restructuring
Portfolio
restructuring
Organizational
restructuring
Functional
restructuring
Financial
restructuring
Portfolio
Restructuring
Portfolio restructuring refers to change in the
portfolio of businesses of the company. This has become widespread since the
liberalization ushered in 1991. The increase in competition has provoked many
companies to divest businesses in which they are not competitive and to
concentrate on their core businesses in which they tend to grow by setting up
new capacity and/or by acquisition. The dismantling of the entry barriers
(de-licensing, de-reservation, liberalization of policy towards foreign
technology and capital participation, etc.) has opened up enormous new
opportunities for expanding the business.
Organizational
Restructuring
Decentralization,
de-layering or flattering and regrouping of activities are important
organizational restructuring measures. Changes in corporate strategy, such as
portfolio strategy, sometimes call for organizational restructuring. Often,
structure follows strategy.
Increase or decrease in activity levels, expansion
or contraction of portfolio or functions etc. may cause modification of
organizational structure.
Functional Restructuring
The AMA survey reveals that restructuring of
corporate functions (marketing operations, personnel and finance) has been very
significant both in the public and private sectors.
1. Marketing Function: The survey results show that
the revamping of the marketing function meant the creating of a product
management team, building up sales force, restructuring distribution system,
and creating marketing research cell.
2. Financial Function: As far as the modifying of the
financial function was concerned the emphasis was on improving the financial
reporting system.
3. Operations . Restructuring of operations has been
very significant. Re-engineering has become very popular. Technological up
gradation has been an important concern. The acceptance of total quality
management and the requirements of ISO 9000 certification etc. have had
significant influence on operational restructuring.
4. Personnel Function. Personnel function was found to
receive high priority in restructuring. The emphasis in both public and private
sectors was on training and succession planning. The private sector also gave
the creation of appropriate rewards and punishments for performance high
priority. This was, however, not so in the case of the public sector.
Tags : Strategic Management - Strategy Formulation
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