The organization that adopts a stability strategy focuses on its existing line or lines of business and attempts to maintain them through one of the following ways.
The organization that adopts a stability strategy
focuses on its existing line or lines of business and attempts to maintain them
through one of the following ways.
status quo-continue to do what it has been doing
2. Sustainability- reinforcing the organization with
more competencies to carry on things in a better or innovative way.
This is a useful strategy in
1. An organization that is large and dominates its market(s)
may choose a stability strategy in an effort to avoid government controls or
penalties for monopolizing the industry.
2. Another organization may find that further growth
is too costly and could have detrimental effects on profitability.
3. Finally, an organization in a low- growth or
no-growth industry that has no other viable options may be forced to select a
Hindusthan Lever keeps its Lux soap updated to
retain its hold in market. According to a press release, recently the soap has
been enriched with nourishing natural ingredients, which are visible in the
soap. There are four variants - Rose extracts, Almond oil, Fruit extracts and
Sandal saffron with a base of rich milk cream. The last is a completely
different and new variant. These soaps are packed in a metallic wrapper to
retain the freshness and fragrance for a longer period than usual, the press
release said. The content of TFM (Total fatty matter) has been raised from 60
per cent to 71 per cent.
Tags : Strategic Management - Strategy Formulation
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