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Strategic Management - Strategy Formulation

Grand Strategies - Strategic Alternatives & Choice of Strategy

   Posted On :  26.06.2018 03:47 am

Grand strategies, which are often called master or business strategies, are intended to provide basic direction for strategic actions.

Grand Strategies
 
Grand strategies, which are often called master or business strategies, are intended to provide basic direction for strategic actions. Thus, they are seen as the basic of coordinated and sustained efforts directed toward achieving long-term business objectives. Grand strategies indicate how long-range objectives will be achieved, thus, a grand strategy can be defined as a comprehensive general approach that guides major actions. Grand strategies fall under four categories.



Source:
 
Michael E. Porter, Competitive Advantage: Creating and Sustain-ing Superior Performance.
 
 
The Free Pres, New York.
 
1. Growth
 
2. Stability
 
3. Retrenchment

4. Portfolio restructuring
Tags : Strategic Management - Strategy Formulation
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