The need to consider the forces external to the organization was first incorporated into management thought during the late 1950s.
of the Environment
The need to consider the forces
external to the organization was first incorporated into management thought
during the late 1950s. It was one of the major contributions of the systems
approach to management which emphasizes and stresses the need for managers to
view their organization as an entity of interrelated parts intertwined with the
outside world. In an ever changing business environment as of today, changes in
the outside world have made the need to consider the environment more important
than ever. As Alvar Elbing states, “the external environment of an organization
is a subject of increasing challenge for today’s managers”. Even if changes are
not so significant, management would still have to consider the environment
because, as an open system, an organization is dependent on the outside world
for supplies, energy, workers and customers. As all these effect the
organization’s very survival, management must be able not only to identify the
factors in its environment but also to cope with them.
In this respect, organizations
are similar to biological organisms. According to Charles Darwin’s theory of
evolution, the species that have survived have done so because they were able
to evolve and adapt to changes in their environment. Organizations, too, must
adapt to changes in their environment in order to survive and be effective.
Tags : Management Concepts & Organisational Behaviour - Manager And Environment
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