Since management initiates more changes in the organization, its primary responsibility is to implement change successfully.
Since management initiates more
changes in the organization, its primary responsibility is to implement change
successfully. Management is called a change agent because its role is to
initiate change and make it work. Many changes also originate in external
environment. Rate of change varies according to nature of environment. Stable
environment means less change. Dynamic environment means more change.
Kurt Lewin, the father of change
process, stated three stages in initiating and establishing any change
unfreezing, changing and refreezing.
Unfreezing: It is a
process of preparation for change through disconcontinuation of the old
practice, attitudes, or behaviours. This is the initial stage where change
agents sense need for something new and are impatient with status quo. Thus the
system is to be unfrozen from its complacency.
Changing (or moving): In this stage planned change is initiated and carried out. Change
could relate to any aspect of the organization. With the participation of
members affected by change, changes have to be carefully implemented.
phase ensures that the planned change introduced is working
satisfactorily and there is a reasonable guarantee that the change will indeed
fill the gap and bring the system to the desired state of equilibrium. If the
refreezing phase is neglected, the change will not bring desired result and may
be even total disaster.
Tags : Management Concepts & Organisational Behaviour - Organisational Change
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