Specific steps in benchmarking vary from company to company but the fundamental or basic approach is the same.
Benchmarking Process
Specific steps in benchmarking vary from company to company but the fundamental or basic approach is the same.
One company’s benchmarking may not work at another organization because of
differences in their operating concerns. Successful benchmarking reflects the
culture of the organization, works within the existing infrastructure and is
harmonious with the leadership philosophy. The Seven Step Benchmarking
Model
Benchmarking is an ongoing process that requires
data gathering, goal setting and analysis. These are accomplished by a seven
step model. The seven steps are: Step 1:
Identify what to benchmark Step 2:
Determine what to measure Step 3:
Identify who to benchmark Step 4:
Collect the data Step 5:
Analyze data and determine the gap Step 6:
Set goals and develop action plan and Step 7:
Monitor the process. Factors to be kept in mind to ensure success with benchmarking: -- Benchmarking
must have the full support of senior management. Management
should also be actively involved. -- Training is critical for the
benchmarking team and process. -- Benchmarking should be a team activity. The
team should include management, experts, consultants and especially those
people directly involved in the process. -- Benchmarking is an ongoing process. It must be part of an organization’s
strategy and development. If well monitored, it serves as an important segment
of a total quality management system. -- Benchmarking
efforts must be organized, planned and carefully managed. It is a structured approach and requires planning and
monitoring just like any other management tool. On the whole, benchmarking can be used as an
effective weapon against organizational complacency. Used correctly,
benchmarking can lead you to the competitive edge in today’s market place.
Tags : Management Concepts & Organisational Behaviour - Benchmarking
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