We need to examine whether companies suddenly turn sick or qualify as potential candidates for turnaround.
Signals of Turnaround
We need
to examine whether companies suddenly turn sick or qualify as potential
candidates for turnaround. Sometimes the companies themselves may not be able
to identify that they are turning into red. If recognized early prevention can
be tried instead of curing the problem. Though the factors leading to industry
varies from one firm to the other, there are some common signals of sickness
which herald on the onset of sickness. Companies becoming sick would exhibit
one or more of the following characteristics.
Decreasing market share This is
the most significant symptom of a major sickness. A company, which
is losing its market share to competition, needs to sit up and take careful
note. Regular monitoring of market share helps companies to keep a tab on their
performance in the market vis-a-vis their competitors. Any indication of
declining market share should trigger-off immediate corrective action.
Decreasing constant rupee sales Sales figures,
to be meaningful, should be adjusted for inflation. If constant rupees sales
figures are showing a declining trend, then this is a danger signal to watch
out.
Decreasing profitability Profit
figures are a good indication of a company’s health. Care must be
taken to interpret the profit figures correctly, so as to avoid any
misjudgments. Decreasing profitability can show up as smaller profits in
absolute terms or lower profits per rupee of sale or decreasing return on
investment or smaller profit margins.
Increasing dependence on debt A company
overly reliant on debts soon gets into a tight corner with
very few options left. A substantial rise in the amount of debt, a lopsided
debt to equity ratio and a lowered corporate credit rating may cause banks and
other financial institutions to apply restrictions and become reluctant to lend
more. Once financial institutions are hesitant to lend money, the company’s
rating on the stock market also slides and it becomes very difficult for the
company to raise funds from the public too.
Restricted dividend policies Dividends
frequently missed or restricted dividends signal danger. Often such companies may
have earlier paid substantially higher proportion of earnings as dividends– when in
fact they should have been reinvesting in the business. Current inability to
pay dividends in an indication of the gravity of the situation. Failure to reinvest sufficiently in the business For a
company to stay competitive and keep on the fast growth track, it is
essential to reinvest adequate amounts in plant, equipment and maintenance,
when a business is growing, the combinations of new investments and
reinvestments often warrants borrowing. Companies, which fail to recognize this
fact and try to finance growth with only their internal funds, are applying
brakes in the path of growth. Diversification at the expense of the core business
It is a
well-observed fact that once companies reach a particular level of maturity
in the existing business they start looking for diversifications. Often this is
done at the cost of the core business, which then starts to deteriorate and
decline. Diversification in new ventures should be sought as a supplement and
not as a substitute for the primary core business. Lack of planning In many
companies, particularly those built by individual entrepreneurs, the
concept of planning is generally lacking. This can often result in major
setbacks as limited thought or planning go into the actions and their consequences. Inflexible chief executives A chief
executive who is unwilling to listen to fresh ideas from others is a
signal of impending bad news. Even if the CEO recognizes the danger signals,
his unwillingness to accept any proposal from his subordinates further blocks
the path towards recovery. Management succession problems When
nearly all the top managers are in their mid-fifties there may
be a serious vacuum at the second line of command. As these older managers
retire or leave because of perception of decreasing opportunities there is
bound to be serious management crisis. Unquestioning board of directors Directors
who have family, social or business ties with the chief
executive or have served every long on the board, may no longer be objective in
their judgment. Thus these directors serve limited purpose in terms of
questioning or cautioning the CEO about his actions. A Management team unwilling to learn from its
competitors Companies in decline often adopt a closed attitude
and are not willing to learn anything from their competitors. Companies, which
have survived tough competitive times continuously, analyze their competitors’
moves. Legal requirements for turnaround Turnaround
is applicable to sick industrial units. An organization is
sick when the accumulated losses at the end of a financial year exceed 50% of
the peak net worth attained during the preceding five years. In order to an
Indian company to quality for turnaround, it has to be first declared as a sick
company. This declaration is required under the Sick industrial Companies
(Special Provisions) Act (SICA), 1985 which provides for the Board for
industrial and Financial Reconstruction (BIFR) to act as the ‘corporate doctor’
whenever companies fall sick. Though this act was initially envisaged to be
applicable to private sector units only, as a part of restructuring of public
sector enterprises, the SICA was amended to bring Central and State public
sector units under its purview.
Tags : Strategic Management - Strategy Formulation
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