MARKETING MANAGEMENT - Marketing Process
Marketing Planning - Marketing Process
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Marketing planning involves objectives and plans with a 2-5 year time horizon and is thus further from day-to-day activity of implementation.
Marketing Planning
Marketing planning involves objectives and plans with a 2-5 year time horizon and is thus further from day-to-day activity of implementation. Because of their broader nature and longer-term impact, plans are typically developed by a combination of higher-level line managers and staff specialists. If the specialists take over the process, it loses the commitment and expertise of the line managers who are responsible for carrying out the plan. The planning process is probably more important than the final planning document. The process ensures that a realistic, sensible, consistent document is produced and leads to important organizational learning and development in its own right.
In accordance with the strategy chosen, a long term plan of financing the project of expansion or diversification with details of acquisition of machinery and equipment, searching and choosing sources
Marketing planning involves objectives and plans with a 2-5 year time horizon and is thus further from day-to-day activity of implementation. Because of their broader nature and longer-term impact, plans are typically developed by a combination of higher-level line managers and staff specialists. If the specialists take over the process, it loses the commitment and expertise of the line managers who are responsible for carrying out the plan. The planning process is probably more important than the final planning document. The process ensures that a realistic, sensible, consistent document is produced and leads to important organizational learning and development in its own right.
In accordance with the strategy chosen, a long term plan of financing the project of expansion or diversification with details of acquisition of machinery and equipment, searching and choosing sources
Tags : MARKETING MANAGEMENT - Marketing Process
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