Various managerial decision making theories were discussed in the previous chapters under certainty but many of the choices that business people make involve considerable uncertainty.
Introduction Analysis Of Risk And Uncertainty
Various managerial decision
making theories were discussed in the previous chapters under certainty but
many of the choices that business people make involve considerable uncertainty.
A manager investing in new product development, adoption of new technology or
new market entry faces various risks. Therefore this chapter focuses on the
factors to be considered by the managers to take better decisions with risk
under uncertain situations.
Tags : Managerial Economics - Analysis Of Risk And Uncertainty
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