This is a market consisting of a few firms relatively large firms, each with a substantial share of the market and all recognizing their interdependence.
Oligopoly
Market
This is a market consisting of a
few firms relatively large firms, each with a substantial share of the market
and all recognizing their interdependence. It is a common form of market
structure. The products may be identical or differentiated. The price
determination and profit maximization is based on how the competitors will
respond to price or output changes.
There Are
Different Types Of Oligopoly:
1.Pure and perfect oligopoly: if the firm
produced homogeneous products it is perfect oligopoly. If there is product
differentiation then it is called as imperfect or differentiated oligopoly.
2.Open and closed oligopoly: entry is not
possible. When it is closed to the new entrants then it is closed oligopoly. On
the other hand entry is accepted in open oligopoly.
3.Partial and full oligopoly: under partial
oligopoly industry is dominated by one large firm who is a price leader and
others follow. In full oligopoly no price leadership.
4.Syndicated and organized oligopoly: where
the firms sell their products through a centralized syndicate. On the other
hand firms organize themselves into a central association for fixing prices,
output and quotas.
Characteristic Features Of An
Oligopoly Market:
1. Few
sellers
2. Lack of
uniformity in the product
3. Advertisement
cost is included
4. No
monopoly competition
5. Firms
struggle constantly
6. There is
interdependency
7. Experience
of Group behavior
8. Price
rigidity
9. Price
leadership
10. Barriers
to entry
Price rigidity: the
price will be kept unchanged due to fear of retaliation and prices tend to be
strict and inflexible. No firm would indulge in price cutting as it would
eventually lead to a price war with no benefit to anyone.
Reasons for rigidity are: firms know ultimate outcome of price cutting; large firms incur more
expenditure than others; keeping the price low to reduce the new entrants;
increased price rise leads to reduction in number of customers.
The oligopoly prices are
indeterminate. The demand function is then an important ingredient in the price
determination mechanism. Several theories of oligopoly prices have been
developed and each one of them is based on a particular assumption about the
reactions of the rival firms and the firms’ actions. The popular models and
appropriate classifications are discussed below.
Oligopoly Models:
1.Cournot
oligopoly: There are few firms producing differentiated or homogeneous
products and each firm believes that competitors will hold their output
constant if it changes its output. 2.Stackelberg
oligopoly: Few firms and differentiated or homogeneous product. The leader
chooses an output and others follow.
3.Bertrand
oligopoly: Few firms produce identical product. Firms compete in price and
react optimally to competitor’s prices. 4.Sweezy
oligopoly: An industry in which there are few firms serving many consumers.
Firms produce differentiated products and each firm believes competitors will
respond to a price reduction but they will not follow a price increase.
Tags : Managerial Economics - Market Structure
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