E-commerce is slowly affecting the distribution channels through which consumers and businesses have traditionally bought and sold goods and services. The online channel provides sellers with the ability to reach a global audience and operate with minimal infrastructure, reduced overheads, and greater economies of scale, while providing consumers with a broad selection and unparalleled convenience.
Supply Chain Management
E-commerce is slowly affecting the distribution
channels through which consumers and businesses have traditionally bought and
sold goods and services. The online channel provides sellers with the ability
to reach a global audience and operate with minimal infrastructure, reduced
overheads, and greater economies of scale, while providing consumers with a
broad selection and unparalleled convenience.
As a result, a growing number of consumers do
business transactions on the web, such as buying products, trading securities,
paying bills, and purchasing airline tickets. Essentially, e-commerce is all
about the transactional business process of selling and buying via the
Internet. E- Supply Chain refers in particular to the management of supply
chain, using the internet technologies.
Supply Chain
Supply chain is a process umbrella under which
products are created and delivered to customers. From a structural standpoint,
a supply chain refers to the complex network of relationships that
organizations maintain with trading partners to source, manufacture and deliver
products.
The organizational process of making the
product and selling it stands between the supply markets and the customer
markets. In the old way of doing things, the following seven processes were not
integrated.
Procurement planning
Production planning
Demand planning
Inbound logistics
Capacity utilization
Distribution of products
Customer service
But Supply Chain Management (SCM) attempts to
integrate them. In short, SCM is a cross-functional inter-enterprise system
that uses IT to help support and manage the links between some of a company’s
key business processes and those of its suppliers, customers and business
partners. The goal of SCM is to create a fast, efficient and low cost network
of business relationships or supply chain, to get a company’s products from
concept to market.
Figure helps to understand the roles and
activities of SCM in business. The top three levels show the strategic,
tactical and operational objectives and outcomes of SCM planning, which are
then accomplished by the business partners in a supply chain at the execution
level of SCM.
The role of IT in SCM is to support these
objectives with inter-enterprise information systems that produce many of the
outcomes a business needs to effectively manage its supply chain.
The New Way
The flow of materials and information through a
business, from the initial pur-chasing function through the operation and
eventually to the customers, is known as supply chain.
The concept of SCM is a holistic view of
coordinating functions that transfer data and material resources from the
suppliers to consumers in the finished form to make the process efficient and
cost effective. The importance of e-commerce to manufacturing and distribution
is undoubtedly a part of SCM. If high speed, low cost, communication and
collaboration with customers and suppliers are critical success factors for
effective SCM, then the e-chain is the future.
The very essence of SCM is its effective
collaboration throughout a network of customers and suppliers. The potentials
in productivity, cost reduction and customer service are enormous. Of course,
the benefits are based on effectively employing e-commerce, which makes
information quality an even higher priority than before. Providing the right
amount of relevant information to those who need to know when they need to
know, is in fact an effective supply chain management from an information point
of view.
Good supply chain practitioners know that
information should be passed on only to those who need to know it, and in the
form in which they should receive the information. For example, demand
information, inventory positions, order- fulfillment, supply management and a
whole host of other information exchange activities will change how we sell
products, supply products, and make and receive payments for goods and
services.
The e-supply chain will have customers and
suppliers seamlessly linked together, throughout the world, exchanging
information almost instantly. The velocity of relevant information flow will be
so fast that responding to the inevitable changes in expected vs actual customer
demand will allow faster changes in the actual material flow.
Fast access to relevant supply information can
pay-off handsomely at a lower cost, less inventory, higher quality
decision-making, shorter cycle times and better customer service. One of the biggest
cost savings is in the over heads associated with lots of paperwork and its
inherent redundancies. The non-value added time of manual transaction
processing could instead be focused on higher revenue creation activities
without proportional increases in expense. For example, a customer’s purchase
order instantly becomes the supplier’s sales order, which then results in
packing, shipping and subsequently, an invoice.
The result in cycle time compression, lower
inventories, decision-making quality, reduced overhead costs among other
benefits, makes e-chain processing a highly desirable web application. Supply
chain processes can now be more streamlined and efficient than was even thought
is where the profit and competitive advantage will emerge.