MBA (General) - IV Semester, Information Technology and E-Business, Unit 3.1
Return on Investment and Benefits
In addition to increasing productivity and reducing overall operating expenses, e-SCM maximizes selling opportunities by capturing valuable customer information-buying patterns, frequency of visits, preferences, order history-and then uses this information for up-selling, cross-selling and promotional opportunities. E-SCM provides the tool sets to achieve new business by reaching out to the customers who could not be before.
Return on Investment
In addition to increasing productivity and
reducing overall operating expenses, e-SCM maximizes selling opportunities by
capturing valuable customer information-buying patterns, frequency of visits,
preferences, order history-and then uses this information for up-selling,
cross-selling and promotional opportunities. E-SCM provides the tool sets to achieve
new business by reaching out to the customers who could not be before.
Benefits
Some of the benefits of e-SCM are enumerated
below
It is web-based (client/server), not
web-enabled;
It incorporates broadcast and active messaging
to proactively notify an individual of a condition that requires attention;
It supports the exchange of “real-time”
information through trading communities such as employees, customers,
suppliers, distributors and manufacturers;
It has open internet application architecture which
allows for rapid development and scalability, combining unlimited
internal/external users in a “real-time” environment;
It has an interface capability with any third
party software;
It is platform independent;
It is a fully integrated system;
It has web visibility and processing
capability-24×7;
It is rules based
