MBA (General) - IV Semester, Information Technology and E-Business, Unit 2.1
Profitable Applications
A wide range of companies have deployed successful applications of data mining. While early adopters of this technology have tended to be in information-intensive industries such as financial services and direct mail marketing, the technology is
Profitable Applications
A wide range of companies have deployed
successful applications of data mining. While early adopters of this technology
have tended to be in information-intensive industries such as financial
services and direct mail marketing, the technology is
applicable to any company looking to leverage a
large data warehouse to better manage their customer relationships. Two
critical factors for success with data mining are a large, well-integrated data
warehouse and a well-defined understanding of the business process within which
data mining is to be applied (such as customer prospecting, retention, campaign
management, and so on).
