Typically, Internet merchant accounts are provided through an acquiring bank (or acquirer) that lets you accept credit cards, and sometimes other types of payments, online. As is the case with any business decision, there are advantages and disadvantages to online payment systems and other types of credit card processors.
Advantages and Disadvantages of Online Payment Systems
Typically, Internet merchant accounts are
provided through an acquiring bank (or acquirer) that lets you accept credit
cards, and sometimes other types of payments, online. As is the case with any
business decision, there are advantages and disadvantages to online payment
systems and other types of credit card processors.
In general, advantages tend to revolve around
having direct control of the payment processing system. Disadvantages tend to
revolve around mechanics, security, and logistics of being responsible for the
entire payment process.
Advantages of Merchant
Accounts and Other Online Payment Systems Merchant accounts and third party
payment processors provide needed online services. Advantages include
Customer convenience - Online merchant accounts
save site visitors the extra step of writing and sending a check or calling in
an order.
Increased functionality - Internet processors
also enable Web sites to be direct sales generators rather than simply lead
generators or online brochures.
Additional direct sales channel - Credit card
processors help you add Internet sales as a revenue stream.
Immediate authorization - With automation, you
know immediately if an Internet payment is valid. No waiting for checks to
clear.
Streamline payment process - With Internet
merchant accounts and other payment providers, there are fewer steps necessary
to assure valid payment as compared to less automated processes.
Disadvantages of Internet
Merchant Accounts
Like any other technology, there are disadvantages
to online payment systems. Some of the disadvantages of having your own
Internet merchant account include
You are responsible - With your own Internet
merchant account, it is your responsibility to maintain site function, resolve
field service issues, etc.
Fees - Various monthly fees are associated with
Internet merchant accounts.
Fraud - As a merchant, you may have to directly
deal with credit card fraud.
Security issues - Internet merchant accounts
are only one piece of a reliable, secure payment system. Private, sensitive
information such as credit card numbers can be stolen or altered; system
integrity can be breached; and Web site spoofing are all risks with weak
security systems.
Agreements - Internet merchant accounts come
with long agreements. Often, you are committed to minimum time frames and/or
dollar minimums.