Firms that choose not to understand their customers’ purchasing behavior often lose out. An excellently engineered product may fail just because the....
Personal happiness with purchasing material possessions and consumption is often associated with criticisms of consumption starting with Karl Marx and....
consumers frequently have numerous choices as to where they are going to actually obtain the product. Although we are used to thinking of buying autom....
Communication is any process in which people share information, ideas, and feelings. It involves not only the spoken and written word, but also body l....
As compared to ten or even twenty years ago, today, Consumers have so many choices to make. Today as always, business growth depends heavily on loyal ....
Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumpt....
The word ‘personality’ derives from the Latin word ‘persona’ which means ‘mask’. The study of personality can be understood as the study o....
Motivation is concerned with: Needs-the most basic human requirement, Drives-tells how these needs translate into behavior, Goals-what these behavior ....
An attitude describes a person’s relatively consistent evaluations, feelings, and tendencies towards an object or an idea. Attitudes put people into....
Consumer learning can be thought of as the process by which individuals acquire the purchase and consumption knowledge and experience that they apply ....
Perception is the process of selecting, organizing and interpreting information inputs to produce meaning. The above definition of perception lays emp....
The care taken in the construction of the portfolio should be extended to the review and revision of the portfolio. Fluctuations that occur in the equ....
Portfolio manager evaluates his portfolio performance and identifies the sources of strength and weakness. The evaluation of the portfolio provides a ....
Arbitrage pricing theory is one of the tools used by the investors and portfolio managers. The capital asset pricing theory explains the return of the....
Investors are interested in knowing the systematic risk when they search for efficient portfolios. They would like to have assets with low beta co-eff....
Portfolio is a combination of securities such as stocks, bonds and money market instruments. The process of blending together the broad asset classes ....
Opinion Leadership is the process by which one person (opinion leader) informally influences the actions or attitudes of others, who may be opinion se....
The family is a major influence on the consumer behavior of its members. There are many examples of how the family influences the consumption behavior....