Information technology is an essential component of business success for companies today. But information technology is also a vital business resource that must be properly managed.
Managing Information Technology
Information technology is an essential
component of business success for companies today. But information technology
is also a vital business resource that must be properly managed. Managing the
information systems and technologies that support the modern business processes
of companies today is a major challenge for both business and IT managers and
professionals. Led by the CEO and CIO, proposals are developed by business and
IT managers and professionals for using IT to support the strategic business
priorities of the company. This business/IT planning process aligns IT with
strategic business goals.
Managing the development and implementation of
new business/IT applications and technologies. This is the primary
responsibility of the CIO (chief Information officer and CTO (Chief Technical
officer). This area of IT management involves managing the processes for
information systems development and implementation, as well as the
responsibility for research into the strategic business uses of new information
technologies.
Managing the IT Organization and the IT Infrastructure
The CIO and IT managers share responsibility
for managing the work of IT professionals who are typically organized into a
variety of project teams and other organizational subunits. In addition, they
are responsible for managing the IT infrastructure of hardware, software,
databases, telecommunications networks, and other IT resources, which must be
acquired, operated, monitored, and maintained.
Managing the IS Function
Managing the IS function in organizations has
become a very complex task. Organizations have moved from the having a
centralized structure towards a decentralized structure, back towards more
centralization control over the management of the IS resources of a company.
Three things have influenced these shifts in structure
The Internet boom
Development of company intranets
Maintaining PC’s on a network is very
expensive.
Organizing IT
Modern computer-based information systems can
support either the centralization or decentralization of information systems
operations and decision-making within computer-using organizations
The Internet and globalization have promulgated
a trans-national business culture. Though volumes have been written about the
differences in how business is conducted in various cultures around the world,
very little has been said about the similarities. Clearly, the Internet has been
very instrumental in bringing us closer together. The World Wide Web (WWW) is
in reality a global electronic bazaar where all sorts of goods and services are
being bought and sold. Some businesses have obviously recognized that the
changes brought about by globalization and the Internet presents some
extraordinary business opportunities. Many others, however, have not only
failed to take advantage of these opportunities but continue to struggle with
the enormity of the changes.
This trans-nationalization of business culture,
which is most clearly apparent on the World Wide Web, is for very many
enterprises a double-edged sword; it cuts both ways. While presenting
opportunity, at the same time it requires that businesses ingest and process
extraordinary quantities of information that is being generated in all of the
media. Sources of information include, but are not limited to the following
Newspapers
Magazines
Journals
Industry newsletters
Radio and television broadcasts
Special reports from think tanks
E-mail and Usenet discussion groups
Websites on the World Wide Web
Managing information, especially the
information generated by the Internet, is now becoming a very important
function in the business enterprise. Some business executives argue that this
is just another ploy to create a new category of highly paid “specialized”
employees. Others point out that much of this information has very little
relevance to their business. Still others advocate that the only information of
any real value to the business enterprise is the database that has the names of
customers and those who could become customers. While all have valid arguments
to support their viewpoints, the marketplace marks such discussions as being
insignificant. So, how can one’s company develop an information management
strategy? Following are some guidelines that just might help
Decide what information is relevant to
business. This is extremely important. Some companies, especially those in
mature industries, do not find industry trend news or advances in technology to
be important. Others are not as concerned about foreign news. Each business has
different needs. What is important is that decides to evaluate information
needed. Merely thinking about needs will probably change the way that one look
at information entirely.
Reorganize the company to assimilate
information better. Somebody has to really be on top of making sure that
critical information gets to the proper people in the company. This may require
some changes in duties and responsibilities of various employees. The most
important thing to consider here is the knowledge and skill level of the person
pushing information to decision-makers. In some cases, it will be very
important to make certain that there is no duplication of effort. If an
executive regularly reads certain publications, the person in charge of
gathering for him/her can monitor other sources.
Develop information channels. Vendors,
customers and service providers all have access to information that is vital to
making decisions within the business. Sometimes, due to the informal nature of
the contacts between employees, very critical information is lost. Companies
that closely monitor this type of information often adjust better to changing
marketplace conditions.
Monitor the Internet carefully. This is also
essential. So much of the new and interesting information is being broadcast
via the Internet, either by e-mail, Usenet and e-mail discussion lists or
websites on the World Wide Web.
Seek outside assistance when appropriate. Such
things as clipping services can be a valuable business tool.
Periodically reviews the information gathered
and assess its value as compared to the effort in collecting it and do some
kind of cost-benefit analysis.
Managing information is no longer optional.
Developing a strategy to manage information will provide other benefits to your
business as well because you will enhance inter-departmental communications.
Companies are often amazed at how they are able to save money on the costs of
doing business by merely getting their employees to communicate with each other
in a professional manner about issues that are relevant to every employee.
Those companies who fail to develop such a strategy will pay a very serious
price failure.