Entrepreneurial venture of any sort/nature is being influenced by complex and varying mixture of financial, institutional, cultural and personality factors. Economic system and other conditions in the environment determine the success of commercial venture. Environment refers to the totality of all factors which are external and beyond the control of the business enterprise. It determines how entrepreneurship control and manage the unit. The entrepreneurial performance of an enterprise is influenced by the value system of the society, the rules and regulations made by the government, the monetary policies of the capital market, foreign investments etc. If environment changes there will be a change in the entrepreneurial performance also. Thus, the healthy environment promotes the entrepreneurship in a larger scale by facilitating the business operations thereby contributing to the growth of the unit.
Introduction
“Suitable Environment and intuition in grasping
the essential facts promotes entrepreneurship”
—Schumpter
Entrepreneurial venture of any sort/nature is
being influenced by complex and varying mixture of financial, institutional,
cultural and personality factors. Economic system and other conditions in the
environment determine the success of commercial venture. Environment refers to
the totality of all factors which are external and beyond the control of the
business enterprise. It determines how entrepreneurship control and manage the
unit. The entrepreneurial performance of an enterprise is influenced by the
value system of the society, the rules and regulations made by the government,
the monetary policies of the capital market, foreign investments etc. If
environment changes there will be a change in the entrepreneurial performance
also. Thus, the healthy environment promotes the entrepreneurship in a larger
scale by facilitating the business operations thereby contributing to the
growth of the unit.
Classification
of Environment
Environmental factors are mostly dynamic in
nature except few factors which are of static nature. Mostly these factors can
be conceptualized and quantified. Sometimes they could be mentioned only in
qualitative terms.
On the basis of it’s variability character with
reference to point of time, environment may be past, present and future.
On the basis of decision making situation it
may be classified into Market and Non-Market environment. If the business
decisions of a business unit are influenced by the market factors such as,
demand, supply, competition, price etc. the environment is said to be market
environment. On the other hand, when the Government, Law and Social customs and
Conventions dominate entrepreneurial decisions it is said to be Non-market
environment.
Environment may be grouped in to two, viz,
Eco-nomic and Non-Economic environment. Environment formed by the economic
fac-tors like fiscal policy, indus-trial policy, physical control of
price-income, the eco-nomic system that operates, the stage of economic
devel-opment refers to economic environment.
Then the non-eco-nomic environment refers to
social, political, legal, edu-cational and cultural factors pertaining to
business oper-ations.
Thus, the different facets of entrepreneurial
en-vironment on the basis of factors which form that situ-ation is depicted in
the fol-lowing telescopic view of the Facets of Entrepreneurial Environment.
Environmental
Factors
It is true that the entrepreneurs must have
come from diverse economic, social and geographical backgrounds which interlace
influence entrepreneurial spirits. This will enhance the entrepreneurial
performance. The various factors which influences the entrepreneurship may be
categorized into two, viz, Internal and External environment factors.
Internal
Factors
The internal environmental factors are mainly
the environment in which entrepreneurs are born and brought up and work.
Internal factors are those which will stimulate the entrepreneurs from within
to take up entrepreneurial venture. Some of them are:
Strong desire of entrepreneurs to do something
independently in life.
Technical know-how or manufacturing experiences
acquired by them.
Business experience in the same or related
line.
Family background including size, type and
economic status of family.
Occupational origins of the entrepreneurs. Factors
are the main springs of action in entrepreneurs. In order to satisfy their
strong desire to do something independently in life, highly motivated persons
take a plunge in to industrial activity’ regardless of any other
considerations. But, many a time it is the: compulsion rather than the ambition
that leads the man to success. The reasons that might have compelled the
entrepreneurs in putting them on the road to industry are: The internal
Various other internal environmental factors
that facilitate the emergence of entrepreneurship are:
Success stories of entrepreneurs
Previous experience in manufacturing
Previous employment in industry
Property inherited
Property acquired
Encouragement of family members
Encouragement of friends and relatives
Acquire or inherited technical and professional
skill
External
Environment
The success of entrepreneurship in a region at
any point of time depends on the very many external environmental factors.
These factors influence the entrepreneurial operations and ultimately determine
the effectiveness of entrepreneurial performance also. These environmental
factors can be grouped into:
Economic
Environment
The different economic environmental factors
which influence/ inhibit the entrepreneurship are: Structure of the economy,
Industrial Policy, Agricultural” Policy, Growth pattern of National income,
G.D.P., Savings and capital formation in the country. Besides that, Balance of
trade and balance of payments, trade and tariff policy etc.
Legal
Environment
Entrepreneur should know what the prevailing
legal environment is by knowing the latest position in legal enactments
relating to various aspects of entrepreneurial venture. Such as formation of
the unit, collaboration, foreign exchange, industrial dispute, labour
management, social security benefits, consumer protection etc.
Political
Environment
The working political system in a country
influences the entrepreneurial growth by designing and implementing various
policy matters pertaining to promotion of entrepreneurship. Hence entrepreneurs
and industrialists should have representatives on various government bodies at
all levels of policy formulation and planning.
Socio-Cultural
Environment
In the modem days a suitable entrepreneurial
culture must be created by developing healthy work environment and modem
attitudes towards work giving social recognition etc. These factors will give
psychological stimulus which in turn promotes innovation, inspiration, ethics
and values which are very essential for a successful entrepreneurs.
The external environmental factors are:
Financial assistance from institutional
sources.
Accommodation in industrial estates.
Provision of consultancy to services on
technical
Market and financial aspects.
Provision of subsides of different kinds.
Arranging the institutional support for
marketing the products/ services.
Attitude of the Government to help new units.
Encouraging the co-ordination between larger
and smaller firms.
Providing necessary infrastructural facilities
continuously.
External environment determine the
entrepreneurship in many occasions. Hence presence of conducive business
environmental climate is imperative for entrepreneurship growth. External
environment facilitates various functional areas of business enterprise thereby
promote entrepreneurship.
The various factors that impede the growth
entrepreneurship arose mainly due to external environment. Some of them are:
Changes in governmental policy
Political instability or hostile government
attitude
Improper co-ordination among different
government agencies. Undue delay and corruption in giving concurrences for
various purposes
Poor-infrastructural facilities such as supply
of power, materials, finance etc.
Rise in cost of inputs.
Unfavourable market fluctuations etc.
Summary
Understanding the business environment and its
components are very much essential for an entrepreneur. Environmental aspects
are not of static in nature and hence watching the changes in the environment
is immensely essential especially for the budding entrepreneurs. Thus,
developing a healthy environment is a pre-requisite for growth of
entrepreneurship.