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Management Concepts & Organisational Behaviour - Values And Attitudes

Sources of Attitudes - Values And Attitudes

   Posted On :  18.05.2018 05:26 am

As already explained, attitudes, like values, are acquired from the environment - parents, teachers, friends, and colleagues.

Sources of Attitudes
 
 
As already explained, attitudes, like values, are acquired from the environment - parents, teachers, friends, and colleagues. It may be noted that they are only acquired but not inherited. We begin modeling our attitudes after those we admire and respect. We observe the way family members and friends behave and we shape our attitudes and behavior to align with theirs. You tend to imitate the attitudes of famous persons or those you admire and respect. Attitudes may also be developed from a personally rewarding or punishing experience with an object or event. If employees are rewarded for being regular in an organization, you are likely to believe that you will also be rewarded if you are regular.
 
In contrast to values, attitudes are less stable. That is why advertising messages attempt to change your attitudes toward a certain product or service. If Maruti Company is able to create a favorable opinion towards their car, that attitude may lead to a desirable behavior i.e., the purchase of Maruti car.
 
Therefore, sound understanding of attitudes is important for managers because they affect job behavior. Manager’s knowledge can serve two purposes. Firstly, it helps him in understanding and predicting how a person is likely to behave. Secondly, it helps him in changing unfavorable attitudes into favorable attitudes.

 

Tags : Management Concepts & Organisational Behaviour - Values And Attitudes
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