If the market price for the product is below minimum average variable cost, the firm will cease to produce, if this appears to be not just a temporary phenomenon.
Shut Down Point:
If the market price for the
product is below minimum average variable cost, the firm will cease to produce,
if this appears to be not just a temporary phenomenon. When the price is less
than average variable cost it will neither cover fixed cost nor a part of the
variable costs. Then the firm can minimize losses up to total fixed costs only
by not producing. It is therefore regarded as the shut down point.
In the short run, a firm can be
in equilibrium at various levels depending upon different cost and market price
conditions. But these are temporary equilibrium points. Thus at this unstable
equilibrium point the firm gets
excess profits or normal profit and sometimes incur loss also.
Consequences Of Pure Competition
Perfect competition ensures
maximum welfare of the people as a whole. Each firm tends to attain the most
efficient size to expand output and to reduce the average cost of production.
Tags : Managerial Economics - Market Structure
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