Home | ARTS | Management Concepts & Organisational Behaviour | Organizational Culture - Creativity And Innovation

Management Concepts & Organisational Behaviour - Creativity And Innovation

Organizational Culture - Creativity And Innovation

   Posted On :  19.05.2018 11:34 pm

Culture, in the organizational context, refers to a set of values, dominant beliefs and the guiding norms shared by the members of the organisation.

Organizational Culture
 
Culture, in the organizational context, refers to a set of values, dominant beliefs and the guiding norms shared by the members of the organisation. A good value system with internal harmony widely diffused and shared throughout the organisation would help induce entrepreneurial spirit. On the other hand, a confused value system with internal disharmony, poor work ethics and weak morale mars the spirit.
 
The following measures help to foster conducive culture within the organisation to breed and nurture entrepreneurialism.
 
--   Strong commitment and support of the top management for innovation;
 
--   Adequate freedom for the organizational members by pushing down autonomy for down the line;
 
--   Tolerance for failure to boost up the morale, for new product ideas, as Peter Drucker points out, is like “frog’s eggs”. Of the thousands hatched, only a few survive. No individual in the organisation volunteers to experiment with new ideas, if failure involves career risks;
 
--   Adequate reward systems to motivate innovative people through various reinforcing devices. In the west, lavish banquets are frequently organized to honour the champions, in addition to promotions, incentives by way of stock options, bonus, etc,
 
To sum up, entrepreneurship within the existing business involves identifying new opportunities and steering the organisation towards the development of new products and services. The entrepreneurial activities in the existing business as such collectively called ‘corporate entrepreneurship’ or ‘intrapreneurship’. Barriers to entrepreneurship include the lack of ideas, market knowledge, general business know-how, lack of appropriate strategy, etc.

 

Tags : Management Concepts & Organisational Behaviour - Creativity And Innovation
Last 30 days 65 views

OTHER SUGEST TOPIC