Kotler and Schlesinger have suggested six methods of introducing changes .
Methods for Dealing With Change
Kotler and Schlesinger have suggested six methods
of introducing changes .tabl e19- The change agent must understand that there
is no one universal approach to overcome resistance. Depending on each
situation a different approach needs to be adopted. Change is a situational
problem and a realization of this fact is essential for bringing about a
change.
The
focus of planned change – people, culture ask, technology, design and strategy.
Organizational diagnosis (or planned) change includes ascertaining cause (s) of
problems before going for managing change, changing people behavior, changing
technology, changing organizational design and changing organization culture.
As per Kurt Lewin’s phases of change process, there are three phases –
unfreezing, changing and refreezing..
Resistance to change can occur at individual level (which may be due to
perception, personality, habit, fear or losing power of the unknown and/or
economic considerations) and at organizational level (organization, design,
organizational culture, limited resources or/ and fixed investment liability).
Resistance to change can be over come by using a force field analysis, adopting
Lewin’s three step approach, empathy and support, communication and
participation and involvement of employees.
Tags : Strategic Management - Strategy Implementation
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