Strategic Management - Strategy Implementation
Defined and Significance of Strategy Implementation
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Implementation involves putting into action the conceptualized strategy, by formulating various programs, budgets, procedures and policies.
Implementation-Defined
Implementation involves putting into action the conceptualized strategy, by formulating various programs, budgets, procedures and
budgets and procedures.”
Significance of Implementation
The significance of implementation of strategy can be understood from the following points of view.
(i) It is part of strategy making
Strategy making process involves several steps (shaded boxes)as shown in Figure 21-1.it involves steps like resource allocation, designing organization culture, leadership that balances power and politics, and evaluation of performance at every step through standards and audit systems. If these steps are not properly taken care of faire in strategy is inevitable. PepsiCo example illustrates how culture can be a cause of failure.
Pepsi Co, selected a relatively inexperienced manager to implement strategy at Brazil. Mr Charles Beach from Coca-Cola was selected as franchisee for North Carolina, Pueto Rica and later for the entire South America. This fast ‘changing culture’ and ‘ready fire aim culture’ of Pepsi
Tags : Strategic Management - Strategy Implementation
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